The Condiment Culture
Pratt Print Publication | Indesign, Photoshop, Illustrator
The Challenge
To design and print a publication that is focused on a singular topic.
The Outcome
A print publication focused on my obsession with condiments. Each page is inspired by the bold packaging of condiments.
The condiment culture is a recognition of not only the infamous ketchup and mustard duo but also the diversity of flavours that are becoming a staple of every condiment cabinetry. My love for condiments and bold flavors developed in my childhood home in Mumbai as I watched my grandmother cook; she was a magician with her box of spices.
The palette of the book is a translation of some of my favorite condiment packaging and the psychology of color that plays a large role in its design and customer experience.
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