The Condiment Culture 

Pratt Print Publication | Indesign, Photoshop, Illustrator 
The Challenge 
To design and print  a  publication that is focused on a singular topic.
The Outcome 
A print publication focused on my obsession with condiments. Each page is inspired by the bold packaging of condiments. 
The condiment culture is a recognition of not only the infamous ketchup and mustard duo but also the diversity of flavours that are becoming a staple of every  condiment cabinetry.  My love for condiments and bold flavors developed in my childhood home in Mumbai as I watched  my grandmother cook; she was a magician with her box of spices. 
The palette of the book is a translation of some of my favorite  condiment packaging and the psychology of color that plays a large role in its design and customer experience. 
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